Agreed. I think it comes down to value for what they’re taking/using. I see/find value in what Google gives me via machine learning for their use in gMail, Calendar, etc.
I think it’s also complicated by the added element of the children. This is one of the spaces that is a challenge as we’ve all had the opportunity to decide whether or not we want to be a part of these spaces. Kids are now growing up automatically on Facebook, and embedded in a surveillance culture.
A fun read on these possible futures is Little Brother by Cory Doctorow (https://craphound.com/littlebrother/download/).