Tag: advertising

Digitally Literate #220

Microtargeting Digitally Lit #220 – 11/2/2019 Hi all, welcome to issue #220 of Digitally Literate. My name is Ian O’Byrne. Thank you for stopping by. Please subscribe if you would like this to show up in your email inbox. Please also subscribe to the Technopanic Podcast if you haven’t already. We have a special episode…

Facebook sucks for privacy, but how good are advertisers at targeting me?

A lot has been recently said about Facebook’s disregard for user’s data privacy. This is as stories are routinely coming out about their business model of collecting user information, and selling this off to advertisers and worse. To test out the value of this collected information, Preetish Panda gathered his dataset from Facebook, and analyzed using…

How the Math Men Overthrew the Mad Men

How the Math Men Overthrew the Mad Men (The New Yorker)

Advertising has always been about the search for perfect targeting data, paving the way for the annihilating power of Google and Facebook.

Once, Mad Men ruled advertising. They’ve now been eclipsed by Math Men—the engineers and data scientists whose province is machines, algorithms, pureed data, and artificial intelligence. Yet Math Men are beleaguered, as Mark Zuckerberg demonstrated when he humbled himself before Congress, in April. Math Men’s adoration of data—coupled with their truculence and an arrogant conviction that their…

Richard Serra "Television Delivers People" (1973)

Richard Serra

The invaluable online resource Quote Investigator traces it all the way back to 1973, and an unlikely source: a short film by the artists Carlota Fay Schoolman and Richard Serra called “Television Delivers People.” Classic short film, a critique of the corporate mass media with elevator music as the soundtrack.