Alert Fatigue & Information Hygiene

Keeping a clear head when everything feels urgent

The most common security failure isn't a hack — it's a well-meaning person sharing bad information quickly because it felt urgent.


The Urgency Problem

We live in an environment designed to produce urgency. Push notifications, breaking news banners, forwarded messages marked "IMPORTANT" — the infrastructure of modern communication trains us to react before we think.

This matters for security culture because misinformation travels fastest when people are alarmed. A panicked message forwarded through a community group chat moves faster than a thoughtful correction. A rumor about a school threat spreads through parent networks before anyone verifies it. An alarming headline gets shared before anyone reads past the title.

Alert fatigue — the numbing that comes from constant urgent signals — makes this worse. When everything is urgent, nothing is. People either react to everything (spreading noise) or tune out entirely (missing real concerns).


What Information Hygiene Looks Like

Information hygiene is the practice of being intentional about what you consume, what you believe, and what you pass along. It's a core digital literacy skill, and within security culture, it has direct consequences for community safety.

Before You Share, Ask:

  1. Where did this come from? Can you trace it to a primary source?
  2. Who benefits from me sharing this? Does spreading this information help the people I care about, or does it just increase anxiety?
  3. Is this verified? Has anyone with direct knowledge confirmed it?
  4. Is this mine to share? Does sharing this expose someone who didn't consent to the exposure?
  5. Does this need to be shared now? Would waiting an hour change anything?

These aren't just media literacy questions. In a security culture context, they're also questions about care — am I being careful with the attention and emotional energy of the people around me?


Rumor Control as Community Care

Every community develops informal information networks. Parent groups, staff chats, neighborhood channels — these spaces are valuable for coordination and connection. They're also where rumors do the most damage.

A school example: A parent hears from another parent that there was "an incident" at school. They share it in the parent group chat. Within an hour, the thread has 40 messages, multiple versions of what happened, and several families are anxious. The actual event was minor and already resolved.

The harm here isn't malicious. It's structural. The group chat amplified uncertainty into anxiety because no one paused to verify before sharing.

What helps:


Urgency Skepticism

Urgency skepticism isn't cynicism. It's the practiced habit of pausing before reacting to something that demands immediate action.

Most genuine emergencies don't arrive through group chats. When something truly urgent happens, there are usually official channels, direct communications, and verifiable sources. The messages that pressure you to "ACT NOW" or "SHARE THIS IMMEDIATELY" are almost always better served by a pause.

A useful mental model: Real urgency narrows your options. False urgency narrows your thinking. If a message makes you feel like you must act before you can think, that's usually a sign to slow down, not speed up.

This applies to:


The Literacy Connection

Information hygiene is where security culture meets traditional media literacy. The same skills that help students evaluate a news article — checking sources, identifying bias, recognizing emotional manipulation — are the skills that keep communities safe from misinformation cascades.

For educators, this is familiar territory. The difference is framing: we're not just teaching students to be better readers. We're teaching communities to be better communicators — people who care enough about the group to pause, verify, and share responsibly.

Media Literacy Skill Security Culture Application
Source evaluation Tracing information to primary sources before sharing
Bias recognition Noticing when urgency is manufactured
Fact-checking Verifying claims before forwarding to community channels
Emotional awareness Recognizing when fear is driving sharing behavior

Building Sustainable Habits

Information hygiene isn't about being perfect. It's about building habits that hold up under pressure:


Foundational Concepts



The best thing you can do for your community's safety is slow down before you hit share.