Overview

A comprehensive framework for creating content that is both accessible to diverse audiences and approachable in tone and structure.

Core Philosophy

Making your work accessible and approachable

A blog is just like having a long conversation with people, so it should make sense that things you enjoy talking about will be closely related to your passion.

Should I Write This?

1. How does {{title}} fit into my deal? What offer or funnel is it promoting?
2. What's the key takeaway, action or CTA?

Intro

• A promise statement
• A preview of what's to come

Overview

• A simple definition
• Examples
• Transition to the next section

Steps

• Detail of each the steps

Conclusion

• Reminder of how helpful the guide is
• Reiterate how important your topic is
• Call-to-action

Checklist

Inspiration ⛅

• Read articles and watch videos that inspire me
• Brainstorm the topics that I want to write about in bullet points
• Reorder those bullet points to create a line of thought

Draft ✏️

• Expand those bullet points into sentences/text
• Go over the document

Ready to Publish 🌐

• Draft 5 titles and pick one
• Revise the complete text for typos
• Preview the text
• Publish or schedule the post
• Promote on social media

TeMPOraL on Sept 2, 2018 [–]

Trivial inconveniences.

https: //www.lesswrong.com/posts/reitXJgJXFzKpdKyd/beware-tri...

There was a joke in one of Stephen Hawking's book that each equation included in the text cuts the number of readers by half. In a similar fashion, you can imagine that each extra step you need to get to the information will cut the number of occasions you do so by half. If you want the system to benefit you daily, in many areas, it has to be as simple and seamless as possible.

wenc on Sept 2, 2018 [–]

Fascinating observation, and could be a corrolary to Nudge theory [1], which won Richard Thaler his Nobel Prize this year, which says Opt-in rather than opt-out is more effective for changing behavior.

Underlying idea: friction disincentivizes.

[1] https://en.m.wikipedia.org/wiki/Nudge_theory

TeMPOraL on Sept 2, 2018 [–]

Yeah, sounds like the same thing.

I would not expect you could get a Nobel Prize for that, though. Maybe Scott Alexander should start submitting his articles wherever it is you need to submit them to get a Nobel in economics.

nathan_long on Sept 4, 2018 [–]

In 2017, economist Richard Thaler was awarded the Nobel Memorial Prize in Economic Sciences for "his contributions to behavioral economics and his pioneering work in establishing that people are predictably irrational in ways that defy economic theory."

Proving that all the other economists are modeling things wrong is more impressive than you make it sound.